CINCO JOTAS, THE FLAVOR THAT AWAKENS ALL SENSES
The unmistakable flavor of Cinco Jotas goes beyond the palate. It's an experience lived with all the senses: tasting, listening, smelling, touching… even imagining. A sensory symphony that only a true masterpiece of gastronomy can evoke. In this collection, Cinco Jotas partners with artist Diego Berro to explore synesthesia: that magical connection where the senses intertwine. See a scent, hear a flavor, or feel with your eyes. Art as a language to express the inexpressible.
ART AND HAM: AN INSPIRING COLLABORATION
With a solid background in graphic design, advertising, cinema, and art direction, Diego Berro has worked for major international brands, creating pieces with a very personal identity and always an emotional approach. His bold and sensory style connects uniquely with the Cinco Jotas universe. His interpretation of the five senses — taste, smell, hearing, touch, and sight — brings to life a Christmas collection where each illustration invites you to savor Cinco Jotas ham in a completely new way: through emotion.
DISCOVER THE COLLECTION
Let yourself be carried away by Diego Berro's creations and celebrate a Christmas full of art and flavor. Because in every slice of Cinco Jotas there is a work of art… and also an artistic perspective accompanying it. Available at El Corte Inglés, Club del Gourmet, Supermercado Sánchez Romero, other grocery stores, specialty shops… and also in our online store.
